Purim

The custom to wear disguises on Purim and to appear as non-Jews is related to our father Yaakov's wearing of Esav's clothes when he received the blessings that were due him. It is as if we announce that just as Yaakov only had the outer appearance of Esav, but was inwardly holy and pure, so are all appearances of evil in Israel only external, and inwardly we remain a holy people. 
This custom has also been related to a verse in the Torah: 'And I shall surely hide My face on that day,' on which the Rabbis comment: 'Where does the Torah allude to Esther?' It is said (Dvarim 31) : V'Anochi haster astir panai...' (And I will surely hide My face...' 'haster' = 'to hide' - and 'haster' and 'Esther' are phonetically alike). From this we learn that hiding one's face is proper on the day of Esther.

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